Skip to content
cs@sspgroup.com8401 5 Side Rd, Milton, ON L9T 2Y7
SSP Group
Home

Cookie Policy

The cookies we use and why

SSP Group uses a small number of cookies to keep the website operational and, with your permission, to understand how visitors navigate it. This policy explains every category and cookie we rely on.

Last updated

Jump to section

OverviewWhat cookies areCategories we useCookie inventoryManaging your preferencesThird-party technologiesDo Not TrackUpdates to this policyContact

We keep our use of cookies deliberately minimal. Strictly necessary cookies run the site and remember your choice; analytics cookies — used only with consent — help us improve navigation and content.

Overview

This policy describes how SSP Group uses cookies and similar technologies (pixels, local storage, session storage) on sspgroup.com. It complements our Privacy Policy and applies to any visitor of the website.

What cookies are

A cookie is a small text file that a website stores in your browser. Cookies let a site recognise your browser across page loads so it can keep you signed in, remember preferences, or measure how visitors use the site. Most browsers let you review, delete, or block cookies at any time — though blocking essential cookies may prevent parts of this website from working.

Categories we use

  • Strictly necessary. Required for secure operation of the website and to remember the cookie choice you make. These cannot be disabled.
  • Analytics. Measures aggregated page views and CTA clicks so we can improve navigation and content. Enabled only with your consent.

SSP Group does not operate social-tracking or cross-context behavioural advertising cookies. Google Ads conversion tracking is delivered through Google Tag Manager (GTM-TFH2SZSC) and operates under Consent Mode v2: advertising-related cookies are only written to your device when ad consent is explicitly granted. Without such consent, Google applies statistical modelling to estimate conversions without accessing your device.

Cookie inventory

Current as of the date shown at the top of this page.

For the machine-readable inventory (provider, category, duration, purpose) used by the preferences modal, see Cookie Preferences.

Strictly necessary

Always on
  • ssp_cookie_consentFirst-party · 180 days

    Stores your cookie category preferences so the consent banner does not re-appear on every page.

    Provider: SSP Group

Analytics

  • _gaThird-party · 24 months

    Distinguishes anonymous visitors to measure aggregated website usage.

    Provider: Google LLC (Google Analytics 4)

  • _ga_<container-id>Third-party · 24 months

    Persists session state for GA4 property reporting.

    Provider: Google LLC (Google Analytics 4)

  • _gcl_auThird-party · 90 days

    Attribution token that links ad clicks to subsequent conversions. Only written when ad consent is granted; without consent, Google applies Consent Mode modelling without this cookie.

    Provider: Google LLC (Google Ads — via GTM-TFH2SZSC)

  • _gcl_awThird-party · 90 days

    Stores Google Ads click identifier (gclid) used for conversion reporting. Only written when ad consent is granted.

    Provider: Google LLC (Google Ads — via GTM-TFH2SZSC)

Managing your preferences

You can accept, reject, or customise non-essential cookies through the banner shown on your first visit or anytime via Cookie Preferences. Browser settings can also be used to block or delete cookies, but this may affect site functionality.

Third-party technologies

Where enabled by your consent, analytics functionality relies on Google Analytics 4, operated by Google LLC. Google’s processing is governed by its own privacy notice. We configure Google Analytics with IP anonymisation, no ad-personalisation signals, and no Google Signals sharing.

Google Tag Manager (container GTM-TFH2SZSC) is installed on this website to manage advertising scripts on behalf of SSP Group. GTM itself sets no cookies. The Google Ads conversion tags within the container operate under Google Consent Mode v2 and respect the consent signals your browser communicates. Google’s privacy practices are described at policies.google.com/privacy.

Do Not Track

Because Do Not Track browser signals are not standardised, we honour consent through this site’s own preference controls. We do not use browser DNT headers as a substitute for your explicit choice.

Updates to this policy

We update this policy when we add, remove, or change a cookie. The cookie inventory in Cookie Preferences reflects the current state of the site and is reviewed on a scheduled basis.

Contact

For cookie-related questions, contact us at cs@sspgroup.com or through our contact page.