Cookie Policy

The cookies we use and why

SSP Group uses a small number of cookies to keep the website operational and, with your permission, to understand how visitors navigate it and measure advertising campaign performance. This policy explains every category and cookie we rely on.

Last updated October 22, 2026

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We keep our use of cookies deliberately minimal. Strictly necessary cookies run the site and remember your choice; analytics and advertising cookies — used only with consent — help us improve the site and measure campaign performance.

Overview

This policy describes how SSP Group uses cookies and similar technologies (pixels, local storage, session storage) on sspgroup.com. It complements our Privacy Policy and applies to any visitor of the website.

What cookies are

A cookie is a small text file that a website stores in your browser. Cookies let a site recognise your browser across page loads so it can keep you signed in, remember preferences, or measure how visitors use the site. Most browsers let you review, delete, or block cookies at any time — though blocking essential cookies may prevent parts of this website from working.

Categories we use

Strictly necessary. Required for secure operation of the website, to remember the cookie choice you make, and to remember when you have closed a notice such as the site announcement or a holiday greeting. These cannot be disabled.
Analytics. Measures aggregated page views and CTA clicks so we can improve navigation and content. Enabled only with your consent.
Advertising. Measures whether Google Ads campaigns lead to real inquiries. Enabled only with your consent. Without consent, Google estimates conversions statistically without storing advertising cookies on your device.

SSP Group does not operate social-tracking or cross-context behavioural advertising cookies. Google Ads conversion tracking is delivered through Google Tag Manager (GTM-TFH2SZSC) and operates under Consent Mode v2: advertising-related cookies are only written to your device when Advertising consent is explicitly granted through the cookie banner or Cookie Preferences.

Cookie inventory

Current as of the date shown at the top of this page.

For the machine-readable inventory (provider, category, duration, purpose) used by the preferences modal, see Cookie Preferences.

Strictly necessary

Always on

ssp_cookie_consentFirst-party · 180 days
Stores your cookie category preferences so the consent banner does not re-appear on every page.
Provider: SSP Group
ssp_site_ann_dismissFirst-party · Session · up to 24 hours
Remembers that you closed the site announcement banner so it stays closed across tabs for the rest of the day. Contains only a fingerprint of the announcement, no personal data.
Provider: SSP Group
ssp_holiday_dismissFirst-party · Session · up to 24 hours
Remembers that you closed a holiday greeting so it stays closed across tabs for the rest of the day. Contains only a fingerprint of the greeting, no personal data. A matching session-storage entry (ssp.holidayGreeting.dismissed.session) is cleared when the browser closes.
Provider: SSP Group

Analytics

_gaThird-party · 24 months
Distinguishes anonymous visitors to measure aggregated website usage.
Provider: Google LLC (Google Analytics 4)
_ga_<container-id>Third-party · 24 months
Persists session state for GA4 property reporting.
Provider: Google LLC (Google Analytics 4)

Advertising

_gcl_auThird-party · 90 days
Attribution token that links ad clicks to subsequent conversions. Only written when Advertising consent is granted; without consent, Google applies Consent Mode modelling without this cookie.
Provider: Google LLC (Google Ads — via GTM-TFH2SZSC)
_gcl_awThird-party · 90 days
Stores Google Ads click identifier (gclid) used for conversion reporting. Only written when Advertising consent is granted.
Provider: Google LLC (Google Ads — via GTM-TFH2SZSC)

Managing your preferences

You can accept, reject, or customise non-essential cookies through the banner shown on your first visit or anytime via Cookie Preferences. Browser settings can also be used to block or delete cookies, but this may affect site functionality.

Third-party technologies

Where enabled by your consent, analytics functionality relies on Google Analytics 4, operated by Google LLC. Google’s processing is governed by its own privacy notice. We configure Google Analytics with IP anonymisation, no ad-personalisation signals, and no Google Signals sharing.

Google Tag Manager (container GTM-TFH2SZSC) is installed on this website to manage advertising scripts on behalf of SSP Group. GTM itself sets no cookies. The Google Ads conversion tags within the container operate under Google Consent Mode v2 and respect the consent signals your browser communicates. Google’s privacy practices are described at policies.google.com/privacy.

Device settings we read without storing

To show holiday greetings only in the country that observes them, your browser reads the time-zone setting already configured on your device and maps it to a country. This is a read-only check performed on your device: the value is not sent to SSP Group, not written to a cookie or storage, and not used for any other purpose. No IP-address geolocation or precise location technology is involved. Details are in the Privacy Policy under “Regional content and your device’s time zone”.

Do Not Track

Because Do Not Track browser signals are not standardised, we honour consent through this site’s own preference controls. We do not use browser DNT headers as a substitute for your explicit choice.

Updates to this policy

We update this policy when we add, remove, or change a cookie. The cookie inventory in Cookie Preferences reflects the current state of the site and is reviewed on a scheduled basis.

Contact

For cookie-related questions, contact us at cs@sspgroup.com or through our contact page.